RiversEdge Jacksonville: Toll Brothers Townhomes Now Selling in Downtown’s $693M Development

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Jacksonville’s Southbank is undergoing a monumental transformation with the arrival of RiversEdge. This $693 million mixed-use waterfront development will reshape Jacksonville’s skyline and reconnect the community to the vibrant St. Johns River. Formerly known as “Healthy Town” and “The District,” the 34-acre project is owned and actively developed by Preston Hollow Community Capital LLC. They are meticulously preparing the site and marketing individual parcels to leading vertical developers.

The site, once home to the JEA Southside Generating Plant, is being reimagined as a dynamic, walkable riverfront destination. RiversEdge seamlessly blends residential, retail, office, and hospitality spaces with extensive public green areas. It is one of the most significant and anticipated Downtown Jacksonville developments currently underway.

Toll Brothers Townhomes Now Selling at RiversEdge

One of the first and most exciting signs of progress at RiversEdge is the opening of Toll Brothers at RiversEdge. This collection of luxury townhomes is now available for sale, with prices starting at $694,995. These exquisite residences offer spacious layouts with 2 to 4 bedrooms, 3.5 baths, private two-car garages, and stunning rooftop terraces – many with breathtaking riverfront views. Optional elevators provide added convenience. The first homeowners began moving in as of April 2025. This marked a significant milestone in bringing new residential life directly to the riverfront.

Key Components of This Transformative Mixed Use Development

Preston Hollow Community Capital LLC envisions the RiversEdge development as a self-contained, thriving community, featuring a comprehensive mix of uses:

• Residential: Over 750 Class A multi-family units and 200 luxury condominiums, alongside the Toll Brothers townhomes.
• Office Space: 200,000 square feet of modern, developable office space.
• Retail & Dining: Over 120,000 square feet of developable retail space, promising diverse shopping and dining experiences along the river.
• Hospitality: A 200-room boutique hotel, offering prime accommodations with waterfront access.
• Marina: A 125-slip marina with transient boater access, enhancing the river’s recreational appeal.
• Riverwalk Extension: Over 1 mile of extended Southbank Riverwalk, providing scenic pathways for walking, jogging, and enjoying the views.
• Water Access: Dedicated kayak launch facilities and a marsh boardwalk for eco-friendly exploration.

Four Parks, Iconic Public Art, and Thoughtful Placemaking

Beyond its impressive structures, RiversEdge’s commitment to public spaces and community engagement truly defines the development. Four interconnected parks, spanning more than four acres, promote healthy lifestyles, wellness, and artistic appreciation.

• Central Park: This riverfront centerpiece will feature a pavilion/amphitheater and a signature art installation called “The Pearl”. It is a 50-foot tall, 57-foot diameter sculpture poised to become an iconic city landmark.
• Northwest Park: Designed for active families, it includes swings, durable synthetic turf play areas, and game tables. It also features “Heart of the Park,” an interactive artwork by Anaisa Franco that uses real-time heartbeats to trigger captivating light animations.
• Fitness Park (Northeast Park): This dynamic space provides state-of-the-art adult workout stations and serene yoga lawns. It includes two age-appropriate playgrounds for children.
• Marshfront Park: Offering a tranquil escape, this park features winding native plant trails, aromatic herb gardens, and relaxing greenspace along the river’s edge.

These public parks are now mostly complete and anticipate a public opening by late 2025. The opening date may shift pending final agreements for their maintenance and programming.

Timeline and Vision for Jacksonville’s Future

The Rivers Edge development officially broke ground in November 2023. The developer began major vertical construction in early 2025 and plans to continue building throughout the year. The broader vision is to create a dynamic neighborhood with ample amenities where people can truly live, work, play, and stay – all within a vibrant waterfront setting along the Jacksonville riverfront.

RiversEdge is also strategically located to complement other significant components of Jacksonville’s ongoing downtown revitalization. These include the development of the Emerald Trail, the luxurious Four Seasons Hotel & Private Residences, and the transformative Riverfront Plaza redevelopment. This collective effort aims to usher in a new era for Downtown Jacksonville.

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